The most popular food sold in college cafeterias are sandwiches, followed by desserts, and then fruits. Currently, MassBay outsources from Bakers Best, a local third-party service that provides both food and service through contract. Decisions about wholesale distributors are made on the campus level, meaning students’ response to the food sold directly impacts the choice of what is stocked in cafeterias, and what suppliers are picked. The National Association of College and University Food Services (NACUFS) holds regional and national conferences each year to discuss new companies and trends in consumerism. NACFUS institutional members include four-year universities, large public universities, private colleges, and two-year institutions such as MassBay. There are six regions of the NACUFS association: Pacific, Continental, Midwest, Northeast, Mid-Atlantic, and Southern. The regional ambassador for the Northeast Region is Crista Martin, a graduate from Harvard University.
Qualitative research was gathered in phase three of the research in the fall of 2023 in Crista Martins Report, “Campus Dining: 2023 and Beyond” and was just published in these last six months. A culmination of more than a year’s worth of quantitative and qualitative research combined into this report and was released by the NACUFS. The report emphasizes the growing need for flexibility, innovation, and newer technologies as the industry evolves.
MassBay Community College’s Student development Office conducted an online survey with enrolled students in the Spring of 2017. The survey consisted of 308 MassBay students (broken into these subgroups: 55% women, 75% African American, 62% students who attend classes on the Framingham campus. A whopping 56% of students in respect to all campuses combined through this survey reported low to very low food security. The national average statistically for community college students found that 56% of students reported low to very low food security. As per the MassBay website, a student gets classified as low or very low food security if they reported at least two of the following. Students being hungry but choose to not eat because there isn’t enough food/money. Students eating less due to money, and students not being able to afford balanced meals. Lastly, prior food bought spoiling and the student being unable to replenish themselves adequately is at play.
MassBay has taken measures to fight hunger on their campuses. Student Development office, and many other college wide departmental offices spearhead food insecurity to make sure MassBay community has food while on campus. Since 2016 spring, a host of monthly farmers supplied by The Greater Boston Bank host a free monthly market, that provides fresh produce through an assortment of different fruits/vegetables. It is located on the Wellesley campus and is open to students attending Ashland and Framingham campuses alike through preregistration. It has benefited more than 2,648 students and faculty. In frequented student spots too such as Student Development, Athletics, Advising, and Financial Aid snack bins have been placed that offer free, sustainable snack options to all students. The same snack bins can be found in Advising and Student Development on the Framingham campus.
Bakers Best is the supplier for Wellesley’s cafeteria. The company has 40 years of experience. Michael Baker opened Baker’s Best Catering in 1984 in Newton Highlands. After numerous inquiries about catering, Baker’s Best began their catering business in 1991, a mere seven years after opening shop doors. Many options on Bakers Best are not offered at MassBay that would sell rapidly. They offer a tortellini pasta salad, brown rice pilaf (priced at 3.95, so more affordable than majority of current stocked offerings), fingerling potatoes, and many, many, desserts. After sandwiches, desserts are the 2nd most commonly sold commodity on campuses. MassBay utilizes this in the campus store through candy but would see stronger reception if implementation of the fresher Bakers Best desserts were sold in the caf as well. The cafeteria currently lacks a hot breakfast option for vegans, but on the Bakers Best website a vegan chorizo breakfast burrito is listed. There are many ways campus dining is changing. Post-pandemic, there are more tight regulations for food safety than historically there have ever been before. The increasing regulatory circumstances surrounding food as well as changing tastes pertaining to consumer dietary habits is shifting the current way campus dining conducts their operations to adapt best to the present in the most successful way.
Sources
“Campus Dining: 2030 and Beyond .” National Association of College & University Food Services, www.nacufs.org/Resources/2030-and-Beyond. Accessed 30 Apr. 2024.
“MassBay Addresses Food Security Issues after Study Finds 52% of Students Are Hungry.” MassBay Community College, 11 Oct. 2017, www.massbay.edu/press/addressing-food-insecurity.
“Seasonal Menu.” Baker’s Best, 26 Apr. 2024, www.bakersbestcatering.com/seasonal-menu/.
“Our Story.” Baker’s Best, 20 Oct. 2023, www.bakersbestcatering.com/our-story/.